Thursday, August 12, 2004

Review – e-Dreams

Just climb on board with a dotcom startup and let the cameras roll for the whole roller-coaster ride! This documentary chronicles the rise and fall of, a company that promised to deliver books, videos, food and the like via bike messenger within an hour of an order being placed on the Internet. In its favor, this was at least a better idea than a lot of its contemporaries, web-based businesses that didn’t seem to be selling anything or have any way of making money aside from sucking down venture capital. But when the vapor-companies crashed heavy in 2000, they took a lot of businesses like Kosmo with them. One also gets the sense from watching the exuberance of the early days contrasted with the deep depression of the company’s last few months that the whole thing stopped being fun once the participants had to stop riding the initial success wave and actually sit down and try to work for a living. Though this is too much of a fish-in-a-barrel experience to count as ground-breaking film-making, it’s still an interesting picture. Mildly amusing

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